How Some Podcasters Discourage New Listeners

Photo by Anna Tarazevich

Building an audience for a podcast requires a carefully constructed plan. As someone with a new podcast, you assess your podcast from episode one, which is your core audience, and then create a plan to build an audience from there.

Of course, different genres of podcasts require distinct strategies. True-crime podcasts, for example, don’t typically enable listeners to start listening in the middle of a season or an unsolved case. Listeners should start at the beginning episode, so the marketing strategy focuses on enticing potential listeners with the drama inherent in the case you’re covering.

Podcasts that are either interview shows, such as The Jordan Harbinger Show, or topic-based shows, such as 99% Invisible, enable listeners to parachute in to the show at any time.

There is a rich matrix of marketing support for podcast marketing support. Because there are so many viable podcasts, and so many good ones, podcasts need a vehicle to attract listeners. Podcast newsletters such as Pod News, podcast recommendation sites like Earbuds Podcast Collective, and apps like Podcast Podyssey or Goodpods supply listeners with a steady stream of ear worthy podcasts.

What can podcasters do to entice new listeners? That’s a long marketing article and for new podcasters I suggest checking out a small…