Spotify: “Discover This” Podcast Explores Korean Music Beyond K-Pop

In recent years, South Korea has become the seventh-largest market for music globally and can be heard every day across television, movies, video games, and more.

The wildly popular K-Pop group BTS were one of two artists to sell half a million copies of an album in the U.S. in 2020, selling 674,000 copies.

Spotify has released the newest episode of its original podcast series, “Spotify: Discover This” — a show aimed at sharing fresh insights on music, podcasting, cultural moments, and trends — amplified in a way only Spotify can. In this episode, listeners head overseas to South Korea to explore Korean music genres beyond K-Pop, including Korean Hip-Hop, Rock, OSTS and R&B.

Korean-Canadian singer, JUNNY joins host, Lea Palmieri to speak with Korea’s biggest artists across a variety of genres, including Yoon Mirae, TIGER JK, Jay Park, pH-1, Sam Kim, Since, CHOIZA, and Gaeko.

The episode also includes commentary from Korean music critic, Kim Youngdae and Spotify Korea’s Managing Director, David Park. Lea and JUNNY unpack various topics with their guests, including the origins of their genres, their steadily increasing fandom, the importance of playlisting, and what listeners can expect moving forward.