What Makes Podcasting So Unique?

photo by Kampus Production

In the last year, almost every news outlet has reported an astonishing number of podcasts in existence. Although reports of three million are common, these clickbait articles fail to realize that the number of active podcasts is substantially lower, maybe slightly over 400,000. According to Apple Podcasts, there are about 250,000 active podcasts and about 70,000 in actual podcast feeds.